Alongside the evolution of technology, the accessories market in India is booming. Mobile Accessories, being a category of products that are used 24/7 in our daily lives, still remain majorly an unorganised, unbranded market with no clear quality standards. On the extreme end, there are certain brands trying to provide higher quality products, however at a huge cost, which is unacceptable to the consumer. Due to this, consumers continue to purchase and use low-quality products that do not last long and have thus become accustomed to a use-and-throw practice in this category. Thus, in the last 5- 6 years, there has been a clear need for a standardised high-quality brand in the mobile accessories segment that is affordable and consumers can easily rely on.
The current market size of the Indian mobile accessories is around Rs 8,000 Cr. According to an Allied Market study, the global market for mobile phone accessories is expected to garner $107.3 billion by 2022. But the problem that exists in India’s grey market – where 80% of the accessories come from unbranded vendors, sources. Recognizing the potential of this market and the need for quality mobile accessories Vishal Srivastava, an B.COM(H) Alumni, came up with the idea of launching an Indian mobile accessory brand, Cult.
Headquartered in Delhi, DV Enterprises (Cult) is part of a group of companies that has been leading provider of various power back-up devices and other electronic products for the past 3 years. A one-stop shop for any & every electronic and portable mobile accessory, Cult is the ‘Stout’ brand offering an array of exciting range of products right from chargers to flip-phones along with superior quality power banks, data cables, fit-bands, car charger, earphones, impossible glasses, projectors, and headphones. Some of the flagship products include Cult D’Manager 10000mAh Power Bank and Cult D’Turbo Crave Series ranging form 6000mAh to 20800mAh power banks, Cult Flip-Phones for youth, and one for old and women with SOS button. Cult dual port fast Turbo-Powered charger, Cult table top menu holder charger, home automation dual port chargers. Cult D’Lightning fast transfers data cables recently introduced 3 in 1 cable for the one who never stops. Impossible glasses and aux cables.
Cult operates on a B2B model and is available across channels such as – mom and pop stores, online platforms, and retail chains. The SKUs are sold on a per unit basis, after being rigorously quality tested with an ISO 9001 stamp. The products get manufactured in India in owned factory and also warehoused in Delhi, from where they are shipped to the various channels Cult, a pioneer in power banks and branded mobile accessories in India. The quality products will give a further boost to Cult’s existing market presence over 18 states in India. Cult has started Pan-India operations on a large scale across various states and is soon to delve into LFRs & Modern Retail It is the only brand in India to be well placed and established across all possible channels including General Trade (Retail stores), Modern Trade (Retail Chains), Online Portals, In-Flight and Airport Shopping & Corporate Gifting. Cult products are also available on leading e-commerce portals including Amazon, Flipkart & Snapdeal.
About the founders and the company:
A B.COM (H) graduate in Commerce from I.P University Delhi 2016, Director-Marketing and Sales, Director Technical Vishal Srivastava is a Savvy in Technology who has always been determined to be different & not just another brick in the wall. Director H.R. Vini Srivastava a Manager of Home & office had 17 years experience of Motivation Technique. Romesh Srivastava a self constructed for the company’s incomparable promotion through various means. An MCA- DOEACC New Delhi, Director- Production Durgesh Srivastava had 25 years of experience
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